Our range
Explore our range
Ocean Fish 2.5kg Dog Food
The Healthy Alternative to Grain Free Dog Food Its loaded with sustainably sourced New Zealand King Salmon, providi...
$55.00
Ocean Fish 9 Kg Dog Food
The Healthy Alternative to Grain Free Dog Food Its loaded with sustainably sourced New Zealand King Salmon, providin...
$145.00
Ocean Fish Trial Pack
Not sure your dog will love it? Try a Genius sample pack for $13.50 delivered free NZ-wide — and get that cost back ...
$13.50
Koi Carp Dog and Cat Treats - 50g
Made from 100% freeze dried raw Koi Carp. Koi Carp is a pest fish invading North Island waterways. Treat your dog to ...
$14.50
Nutritional Information
Formulated and laboratory tested to meet AAFCO requirements as a complete and balanced food for dogs of all life stages, including large breed puppies
Protein
Fat
Fibre
Kcal/kg
Science Led Nutrition You Can Trust
Developed by our veterinary founder, our nutrient-dense recipe blends New Zealand King Salmon with a range of natural, whole-food ingredients to support optimal skin, gut and joint health.
Relief for Sensitive Dogs
Fish as the sole protein source helps minimise flare-ups from common pet food allergens.
Healthier skin & coat
Omega 3's from salmon & fish oil support skin barrier function, reducing dandruff & shedding.
Easy Weight Management
Naturally low-fat, high-protein diet to help manage weight, while maintaining muscle condition.
Less mess to pick up
Easily digestible fish protein & added prebiotics support better digestion & firmer poos.
Supports Joint Health
Marine derived Omega 3's help ease joint inflammation and keep senior dogs moving more freely
Naturally Delicious
Meat-first recipe using real salmon, not just meat meals, for a flavour dogs love.
Not sure your dog will love it?
Try a Genius sample pack for $13.50 delivered free NZ-wide — and get that cost back when you buy a full bag.
Real ingredients. Smarter nutrition.
Not All Kibble Is Created Equal
Choosing the right pet food shouldn’t be confusing. That’s why we’ve made it easy to see the Genius difference.
|
|
Genius Pet Food |
Other Brands |
|---|---|---|
Meat First Recipe |
Salmon as #1 ingredient |
Just cheap meat meals |
Single Animal Protein |
Only Fish - Ideal for sensitive dogs |
Protein Blends - Harder to pinpoint allergies |
Prebiotic ingredients |
Added for healthy digestion |
Often omit prebiotics |
Added Fish Oil |
High in Omega 3s |
Lack added Omega 3 Fatty Acids |
Veterinarian Developed |
Created by a Kiwi Vet |
Developed by marketers |
Locally Made |
Made fresh in NZ |
Shipped from overseas |
| Shop Now |
4.9 /5
rating from our customers
Ted the Schnauzer
What more can we say..that is on behalf of Madge and Ted our mini schnauzers. They love their Genius and have been chomping on it for quite a few years now. Just so excited and lining up for it breakfast and dinner. More so than previous brands. Quality food, NZ researched, formulated and made by NZ vets. A biggie for us to support local.
Cookie the old dog
My old dog, Cookie, thrives so well on Ocean Fish. Her coat is glossy, her eyes are clear and she's always eager for dinner. Also, her poops are well formed & easy to pickup!
Ruby the dog
Ruby has been such a fussy eater, but she loves her Genius. She especially loves a wee sprinkle of the yummy Koi Carp treats on top! It’s great knowing that she is getting a good diet and that its made in NZ.
Alf the dog
We’re half-way through our first bag of food and I’m happy to report that Alf is still eating it. Rarely the case for our fussy dog!
Gertie and Gussie
Our two dachshunds love Genius kibble and do very well on it. They are in top condition and their coats are beautiful. I haven’t found another kibble that compares.
Tyson the dog
Our dogs have enjoyed Genius dog food since the product was first developed. The dogs love it and the quality of the product is evidenced by the health of the dogs. Just genius :)
The Genius Pet Food Difference
Created by vets for pets
As a veterinarian, I created Genius after years of seeing how much a dog’s health can improve with the right nutrition - and how often existing products fell short. I set out to build a New Zealand made pet food brand driven by science backed formulation and quality ingredients, not marketing trends, that delivers better nutrition for your dog at every life stage.
Frequently Asked Questions
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How is your food formulated?
I designed our Ocean Fish recipe from a veterinarian’s perspective - informed by the common nutrition issues I saw in clinical practice. An experienced animal nutritionist then refined the formulation to ensure it delivers complete and balanced nutrition you can trust. -
Does your food meet AAFCO standards?
Yes. Our Ocean Fish recipe meets AAFCO standards for dogs of all life stages, including large-breed puppies, and this has been verified through testing at the Massey University Nutrition Laboratory. -
Where is your food manufactured?
Our food is manufactured by an export-certified pet food producer in the Bay of Plenty. We deliberately partner with an export-certified facility because it meets higher audit and compliance standards than factories producing only for the New Zealand market.
Pet Parenting Advice
Vet-informed advice for pet parents.
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How to get your fussy dog to eat their food. Part two.
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How to get your fussy dog to eat their food. Part one.
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Glucosamine and Chondroitin for dogs - Do they work?
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Glucosamine and chondroitin are two nutraceuticals that are commonly given to dogs with arthritis. But how much evidence is there that they actuall...
Getting your dog through a cyclone!
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With Cyclone Gabrielle upon us, here are our top tips for looking after your fur baby through this storm.
Feeding your puppy for the best start in life
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Why you should be weighing your puppy monthly and plotting their weight on a puppy growth chart.
What to feed if you run out of Genius?
26 September 2022
Recent bad weather has caused havoc with courier deliveries. Here's what you should do if you run out of Genius.
How a high Omega 3 diet can help your dog
29 April 2022
Omega 3 fatty acids can be really beneficial for dogs with arthritis and older dogs that are slowing down.
